SOCIAL SELLING GUIDELINES

Remember:
Social selling is always carried out through personal profiles. It must be authentic and professional and have a clear association with MEIKO. New accounts or official MEIKO channels can only be created if prior agreement has been obtained from the HQ Social Media team.

• Clear guidance for MEIKO sales staff on using social media effectively​

• Professionalising personal brand presence in the B2B environment​

• Building trust and closeness to the customer through relevance and continuity​

• Activating leads and nurturing relationships along the sales funnel​

• Establishing a seamless link between individual sales work and digital MEIKO communication

• Represents MEIKO with a clear sales identity​

• Builds bridges between product solutions and customer needs​

• Proactively cultivates the network: actively, empathetically and professionally​

• Maintains a professional LinkedIn profile with MEIKO references​

• Regularly engages with customers and the network (e.g. likes, comments, shares)​

• Actively participates in training sessions and TOPIC briefings

Prioritise continuity over perfection​

– Regular interaction is better than occasional posts with long gaps between them. When you stay visible, your audience remembers you and sees you as authentic and relatable.​

Relevance trumps reach​

– Targeted value for defined audiences builds trust. It's far more effective to create focused value for clearly defined target groups than to chase sheer numbers. That's how you credibly underscore your own expertise. ​

Coordinate with headquarters​

– Use content, share feedback, and keep the dialogue going. Close alignment with central marketing (especially the Social Media team) ensures that content is used efficiently and purposefully, supporting a consistent overall strategy. ​

Link to the sales process​

– Make a conscious effort to integrate social touchpoints into the customer journey. Social selling should never stand alone; it should be woven seamlessly into the existing sales funnel. That's how digital touchpoints become real building blocks in the customer journey.

By establishing binding frameworks, we create confidence and empower the sales team to act effectively in the digital space.

• No independent action to be taken on strategically sensitive topics without prior coordination!​
• Refer all community management issues (e.g. critical comments) to the regional marketing team of the relevant market organisation in the first instance; then resolve them jointly. In particularly complex cases, escalate to the Social Media team at headquarters.​
• The Social Selling Guidelines form part of the sales onboarding programme.​​