TYPOGRAPHY

CORPORATE FONT

The Helvetica Neue LT Pro font family is used in all areas of MEIKO corporate communications.
This does not apply to administrative texts (correspondence, emails, internal presentations, quotes).

The Helvetica font is balanced, clear and simple. It is perfectly legible and technically brilliant. All of this makes is an excellent representation of MEIKO's guiding principle: The clean solution..

Accordingly, MEIKO's web presences use Helvetica web fonts.

ADMINISTRATION

MEIKO administrative texts use the Arial font family for correspondence, emails, documentation, internal presentations and preparing quotes.

USE

The original versions of the Helvetica Neue LT Pro and Arial font families are to be used. No modifications that change the shape of the font are permitted.

Standard text:

Mixed
Kerning: optical
Tracking: 0
Letter height: 100%
Letter width: 100%

7 typographic hierarchy levels have been defined and assigned Helvetica Neue LT Pro fonts to cover all corporate communications:

A1 Heading
Helvetica Neue LT Pro 35 Thin
CMYK 0 · 0 · 0 · 80

A2 Heading
Helvetica Neue LT Pro 45 Light
CMYK 0 · 0 · 0 · 80

B Subheading
Helvetica Neue LT Pro 45 Light
CMYK 0 · 0 · 0 · 100

C Lead
Helvetica Neue LT Pro 45 Light
CMYK 0 · 0 · 0 · 100

D Copy lead
Helvetica Neue LT Pro 65 Medium
CMYK 0 · 0 · 0 · 100
Copy
Helvetica Neue LT Pro 45 Light
CMYK 0 · 0 · 0 · 100
Copy highlighting
Helvetica Neue LT Pro 65 Medium
CMYK 0 · 0 · 0 · 100

E Legend
Helvetica Neue LT Pro 65 Medium
CMYK 0 · 0 · 0 · 100

F Bullet point
Helvetica Neue LT Pro 75 Bold
CMYK 100 · 0 · 0 · 0

TYPOGRAPHY SPECIFICATION

The font Helvetica Neue LT Pro 35 Thin is used in communications which are intended to look high value, elegant or celebratory, such as
certificates, anniversaries, menus, etc.

PRODUCT NAME TYPOGRAPHY

The typography and colour of product names are defined in the individual typographic hierarchy levels as follows:

A Heading
Helvetica Neue LT Pro 75 Bold
CMYK 100 · 0 · 0 · 0

B Subheading
CMYK 0 · 0 · 0 · 100

C Lead
CMYK 0 · 0 · 0 · 100

D Copy lead
CMYK 0 · 0 · 0 · 100
Copy
CMYK 0 · 0 · 0 · 100
Highlighting
CMYK 0 · 0 · 0 · 100

E Legend
CMYK 0 · 0 · 0 · 100

TYPOGRAPHY FOR TECHNOLOGIES

Technology names are (except for A) always written mixed/italic or capitals/italic according to the typeface used. Technology names appearing in the body text are to match how they appear in the logo for that technology.