VISUALS
KEY VISUAL
In MEIKO brand communication, we use a central key visual: our ‘source of cleanliness’.
From this MEIKO source, we provide our ideas for a clean world – and meet the basic human desire for absolute cleanliness and hygiene. That’s our mission.
The key visual communicates our central and relevant messages in a single design: life, cleanliness, purity, sustainability and responsible business. For our customers and partners, the key visual carries one vital message in particular: with the innovative, resource-friendly technology from MEIKO, you can use the very best. After all, it’s good for us and the environment both.
A balance between humans and nature is extremely important to us. With our key visual ‘source of cleanliness’, we give the brand MEIKO an emotional charge. This sets us apart on the market and creates a high recognition value: people identify MEIKO as a unique brand.
Applications:
Wherever we want to emphasise the
image and expertise of the MEIKO brand, we place
our key visual in a prominent position:
Image and competence communication
(regardless of concrete market segments)
- Ads (print and online)
- HR (employment ads, recruiting fairs, events)
- Trade shows
- Internal branding (title of company presentations, invitations, interior design e.g. showrooms and conference rooms, certificates, start pages for internal platforms, screensavers, company vehicles)
- Promotional items and incentives (packaging, printing)
- PR campaigns
- Sponsoring/social responsibility activities
- Posts in social media
FOUNTAIN
The fountain has been the symbol of the MEIKO brand since 1927. The MEIKO logo continues this tradition: the distinctive M symbolising the jets of water bubbling from a fountain. It is the trade mark of clean solutions for warewashing and for cleaning and disinfection.
All over the world it is a sign of life/refreshment/cleanliness, purity and hygiene/renewal/a meeting place/a focus point/value/quality of life/youth
All visuals can be downloaded from the MEIKO brand world in common formats for you to use.
STILL LIFE
Still life pictures showing clean washware evidence the performance and capabilities of MEIKO's departments, product areas and services.
Image content
Washware which fits in with the theme or application, with or without accessories.
Style of visuals
The visual indicates the highest possible degree of cleanliness, hygiene, perfectionism and quality:
- Clean-cut, clear shapes and surfaces, pure, high quality, muted colours
- Washware and accessories are high quality and modern
- No extreme angles or distorted or falling lines
Image composition
The image is composed using one or more items of washware, with or without accessories.
The items are always shown standing in a white space with a subtle shadow and vertical reflection, merging into white or with a bleed at the bottom.
CUSTOMER PORTRAIT
Fire department Bobingen
Stefan Arnold from the volunteer fire Department Bobingen
pfinztal 24 sh small
Friedmann Marienhospital
Friedmann from Marienhospital Stuttgart
Paul Lechler
Paul Lechler Tuebingen
Customer testimonials evidence the performance and capabilities of MEIKO's product areas and services.
Image composition
A happy customer in an environment which is typical for the segment
Style of visual
The visual represents cleanliness, hygiene, perfection and high quality:
- Clean environment
- Lively
- Stylish
- Authentic
- No extreme angles and
- No distorted or falling lines
Image composition
Landscape image. People appear sharp and in the right-hand half of the image. The surrounding area can remain out of focus.
PRODUCT
Cleaning of bedpans
Cleaning of bedpans with TopLine
Images of only products, details of products or technologies are shown as 3D renderings based on CAD design data.
Image content
Product, product groups, product lines, product details and technologies.
Style of visual
The visual indicates the highest degree of cleanliness, hygiene, perfectionism and quality.
Image composition
The product is always depicted in a white space or against a graduated grey background with a subtle shadow and vertical reflection on the ground, fading to white/background colour at the bottom.
Perspective as shown here.
Product details and technologies are freestanding or full frame.
PRODUCT EXPERIENCE – PRODUCT BENEFITS
Images of products in a product world typical for the industry show the benefits of MEIKO products, product groups, product lines and technologies.
Image content
Products displayed in an environment typical for the industry with or without personnel typical for the industry.
Style of visual
The image indicates the highest level of cleanliness, hygiene and quality:
- Clean, tidy rooms
- People who appear agile and enthusiastic
- Stylish
- Authentic
Image composition
- Environment typical for the industry and with the product in focus
- Environment typical for the industry with the product and the person in focus, with or without motion blurring
PRODUCT EXPERIENCE – LIFESTYLE
Lifestyle images of products in an environment typical for the industry allow readers to experience MEIKO products on an emotional level.
Image content
Products displayed in an environment typical for the industry
with or without personnel typical for the industry.
Style of visual
The image indicates the highest level of cleanliness, hygiene and quality:
- Clean, tidy rooms
- People who appear agile and enthusiastic
- Stylish
- Authentic
Image composition
- Industry experience in focus
- Industry experience with person in focus, with or without motion blurring
INDUSTRY EXPERIENCE
Industry experience pictures show where the clean solutions of professional MEIKO technology are brought to bear.
Picture content
We show the real benefit of MEIKO technology – cleanliness, hygiene, safety and security – in an environment typical for the industry (with or without people).
Style of visual
The visual indicates the highest level of cleanliness, hygiene and quality:
- Clean, tidy environment
- Agile, enthusiastic, happy-looking people
- Stylish
- Authentic
- No extreme angles
- No distorted or falling lines
Image composition
The industry represented must be clearly recognisable. The picture must always show clean items of washware.
REFERENCES
Reference images show where MEIKO clean solutions are in use all over the world
and maintain our good reputation.
Image content
A representative view of the interior or exterior of the product for the customer.
Style of visual
The image focuses on the product for the customer, its significance and high quality:
- Architecture
- Size
- Exotica
- No extreme angles
- No distorted or falling lines
Image composition
Image composition depends on which customer product.
MEIKO EMPLOYEES – PORTRAITS
Pictures of MEIKO employees represent the performance and capabilities of MEIKO as a company, MEIKO products, product groups, product lines and technologies.
Image content
- MEIKO employees
- Appearing with product
- Appearing separately to product
- With/without accessories
Style of visual
The visual indicates the highest level of cleanliness, hygiene, perfectionism and quality:
- Clean-cut, clear shapes and surfaces, pure, high-quality, muted colours
- People appear natural, lively, authentic, stylish and contemporary
- Rooms, equipment and accessories are high-quality and modern
- No extreme angles
- No distorted or falling lines
Image composition
MEIKO employees (full body or medium close up) are shown in a
- White space with a subtle shadow and vertical reflection fading to white
- In an unspecified room
- In a specific room
MEIKO EMPLOYEES – BUSINESS
Pictures of MEIKO employees represent the performance and capabilities of MEIKO as a company for the MEIKO industries, products and technologies.
Image content
MEIKO employees
- Appearing with product
- Appearing separately to product
- With/without accessories
Style of visual
The visual indicates the highest level of cleanliness, hygiene, perfectionism and quality:
- Clean-cut, clear shapes and surfaces, pure, high-quality, muted colours
- People appear natural, lively, authentic, stylish and contemporary
- Rooms, equipment and accessories are high-quality and modern
- No extreme angles
- No distorted or falling lines
Image composition
Employees in a MEIKO room.
PROMOTIONS
Promotional images are designed and produced specifically for promotional events such as product launches, relaunches, sales campaigns, etc. on the basis of product positioning/the value proposition.
Image content, style of the visual and image composition are based on the creative concept.
