SOCIAL MEDIA GUIDELINES
COLLABORATIVE
Sharing content by using the Facelift Cloud Platform as a MEIKO Marketing Specialist
The Facelift Cloud Platform has been chosen as the social media sharing solution for the official MEIKO profiles. All MEIKO social media content should be shared using this platform. This allows us to easily share, track and measure the success of the social media channels. Here we can also collaborate when needed and control the comments, questions and such on a global scale.
Use only the channels and profiles available
DO NOT CREATE ADDITIONAL SOCIAL MEDIA CHANNELS OR PROFILES. We have created various social media profiles on certain social media channels. In order to create a global presence with one voice, we have condensed the number of channels and would like to strengthen these instead of creating variety of channels that are unnecessary and are sometimes orphaned etc. The active channels are:
Facebook: MEIKO - The Clean Solution
YouTube: MEIKO Global
LinkedIn: MEIKO Group, MEIKO (USA), MEIKO (Suisse) AG, MEIKO Belgium, MEIKO Canada, MEIKO France, MEIKO Nederland, MEIKO UK LIMITED, MEIKO Australia Pacific Pty Ltd, MEIKO ITALIA SRL, MEIKO Türkiye, MEIKO Clean Solution Polska Sp., MEIKO Clean Solutions (India), MEIKO Clean Solutions (SEA) Sdn Bhd, MEIKO Clean Solutions Ibérica, MEIKO CLEAN SOLUTION MEXICO, MEIKO Health (NL)
Twitter: MEIKO USA, MEIKO UK Limited, MEIKO CANADA, MEIKO Clean Solutions Japan
Instagram: meiko.deutschland, meikonederland, MEIKO UK, meikoaustralia, MEIKO US, meikobelgium, MEIKO South East Asia, meikocanada, meiko.japan
If you feel it is necessary to work on a new profile, please contact us so that we can work on a solution together. If you have any suggestions for posts, please send them to socialmedia@meiko.de. Please do not post anything about MEIKO on your private profile. The only exeptions are the certified brand ambassadors.
SUCCESSFUL
Speak in a positive way
Make sure that you use positive statements when posting. We do not “bash the competition” but speak positively about our company.
Highlight achievements
Use successful posts to our advantage
Repost information that is currently “trending” if it has to do with our field of interest.
Congratulate other companies to their success
QUALITY FOCUSED
Use quality content
Make sure that the images you use are of good quality, do not reveal potentially sensitive information and the texts and facts that are presented are correct, current and within
the guidelines.
If possible, please use the templates from Canva and the contributions from MEIKO Offenburg as a guide.
Ensure that what we do, we do well
Make sure that the content respects these Guidelines
When you’re in doubt, please ask
If you are not sure if the information you post is correct, current and non-sensitive, please ask. Also when responding to comments, make sure that you get correct information from the experts in the subject matter before posting this information. When in doubt, ask, wait for a response and then answer
EFFICIENT
Don’t recreate the wheel – reuse branded and good content from your colleagues
As a MEIKO marketing employee, content, images and themes that are well received can be easily and efficiently reused via the collaborative platform Facelift.
For brand ambassadors, whenever it's convenient, e.g. a customer meeting, an exciting moment at work or a successfully completed project - share it on social media and, if possible, link to an official MEIKO profile (@MEIKO xy). More tips can be found here.
Be engaged and be informed – know your competition
Keep tabs on what the competition is posting in you region so that you can act effectively on what themes they are promoting.
FAIR
Be honest, friendly and real
Do not create fake profiles to comment, like, post etc. We need to be honest about what we are posting. Make sure that the information you post is correct and honest.
Don’t talk negatively about any other company / competition
Protect customers’ privacy – mention only when allowed
In order to post information about (for example) installations, it is necessary to get the consent of the company you are posting about. Make sure that you also have consent of any of the people appearing in the photo. It is also necessary to make sure that you can divulge information about installations, customers, projects etc. before posting. Even if this is just a mention in a text. You can find the appropriate release form here.
CONSISTENT
Tonality and MEIKO branding verbiage
Make sure that you follow the basic CI guidelines also when posting on social media. Make sure that you use the correct spelling, punctuation, colors, images, fonts, etc. You represent MEIKO on social media and need to make sure that not only the information is correct, but also the way it is displayed on the web. For Example MEIKO in capital letters except for the hashtag #MEIKO, GiO not GIO,… More concerning this can be found here.
Keep within the general brand guidelines
What is acceptable or unacceptable for the brand must be adhered to no matter what
the channel.
ECO-FRIENDLY
Use positive environmental messages when talking about MEIKO products
Heat recovery, energy savings etc.
CLEAN
Make sure you have a clean solution: Clean answers –
avoid posting when things are not clear
If you are not completely clear on a subject, make sure to get clear information before posting. Make sure that the information you post is also non sensitive (no pricelists, technical details etc.)
Ask for advice from the experts on the subject
before posting
Do not get involved in fights on Social Media – if possible change the channel
If you see comments that are possibly detrimental or need more explanation always try and change the channel. Ask them to write you an email and deescalate the situation across the “public channel” by no longer “adding fuel to the fire”. It is always better to engage in these types of conversations “behind closed doors” and find a solution without including the entire community. Do not delete the comment, stay polite and offer your help. As a MEIKO marketing specialist please only answer comments on our official MEIKO channels via facelift.
INNOVATIVE
Try new things, experiment (within the guidelines)
Emphasize new products and features
Think about product launches, new features of the machines, etc. Make sure that you plan for these and emphasize them throughout the social channels.
Be a thought leader – be an expert
Contribute new ideas
CREATIVE
Be informative, interesting – add value
Stimulate creative discussions – be simulative
Ask your followers questions. What is your favorite …? What do you most like about …? How do you go about …? It created interaction between you and your fans. Try and stimulate your fans to interact with you on the social media landscape.
Develop quizzes and competitions
Before posting any competition, you should clarify these questions: Who is allowed to participate? In which period will the competition take place? What needs to be done to participate? What is the profit? How are winners determined and notified? Please refer to your local guidelines for all kind of competitions on social media.
DYNAMIC
Be reactive – answer quickly
When you get a message or a comment via social media, please answer quickly. Even if it’s on a weekend, you should make sure
that somebody reacts to the message. It may not be possible to reach the right person, but you can always tell the user/customer that you’ll take care.
Post frequently and be active
You should try to post at minimum once a week. When you have nothing to talk about, you can always revert to content which we already created for our website or other social media channels. If you can’t post anymore, because you haven’t got the time or you need help, please contact us before your channel dies.
TRANSPARENT
Be open
Give a view behind the scenes – show the real MEIKO
Be personable! Show the world what working at MEIKO is like and what kind of cool or funny stuff happens. Always make sure that you’re not publishing any sensitive information. When you’re in doubt, please ask. Your‘re not allowed to post any prices, sensitive information, technical details or pictures and videos from production.
Give MEIKO a face: never disclose personal information
If possible, show the people behind the products and sell personality, but do not post anything about an employee without his/her permission.
Do not create any fake destinations or posts to mislead followers and control a conversation
SUSTAINABLE
You are responsible for what you write – the internet doesn’t forget
Be aware that global posts can have local consequences and local posts can have global consequences
Think twice about posting anything that could be detrimental to other MEIKO Subsidiaries. Even if you are talking about something local it can have an effect on other MEIKO subsidiaries as it is online and available for all to see.
The MD‘s for each territory must accept responsibility for all social media content posted in their territory from the marketeers and brand ambassadors.