BROCHURES

All MEIKO brochures are based on a fixed materiality, format, basic grid and type area.
The design may only use the logos, colours, fonts, text colours laid out in the design basics section, along with the MEIKO images and design elements whose style is defined here.
Each brochure is produced according to the principle of repetition using the design patterns shown below. This guarantees that the MEIKO brand is recognised any time and anywhere. We present the familiar and thus engender trust.

All existing MEIKO brochures are available as print files in PDF format and can be requested from MEIKO Offenburg. Text changes and adaptations can be incorporated into these PDF files on a country-specific basis.

All brochures are designed by MEIKO Offenburg. Any third-party design of MEIKO brochures is subject to the supervision of the marketing management team at MEIKO Offenburg.
In the case of third-party design, MEIKO Offenburg provides all tools necessary for MEIKO design on CD/DVD/download and consults on issues of concept, development and architecture, and photography.

The double-page spread in the product brochure is based on a 2-column basic grid and a type area which must be used to position the MEIKO design elements (images, graphics, texts).

The MEIKO logo and guiding principle form a single MEIKO design element which may not be changed in size or shape

Segment brochures are divided into two main areas: References and Technology. These are preceded by a double page that positions the MEIKO company within the segment (see above, Fig. 1).

Then the reference area follows. On large double page pictures, real customers are presented with exemplary use cases. Each double page spread represents a sub category of the respective segment (see above, Fig. 2-4).
At the bottom right of each page you will find an overview of the MEIKO products that are most relevant for this sub category.

Size and shape of the MEIKO logo with the mission and vision statement is a firm and immovable MEIKO design element.

The segment presentation is followed by the machine overview. The relevant machines for the segment are listed in a brief overview together with their benefits and the most important technical data; sorted by type and design.
For the top products in the GK sector, the most important features are also explained on a double page. (see above, Fig. 1: separator for machine area, Fig. 2-3: short overviews, Fig. 4: feature pages)

At the end you will find content pages related to the areas chemistry and service offers.