ADS

THE BASICS
All MEIKO ads are designed according to a defined basic style template. The design may only use the logos, colours, fonts and text colours laid out in the design basics section, along with the MEIKO images and design elements whose style is defined here.
Each ad is produced according to the principle of repetition using the design patterns shown below. This guarantees that the MEIKO brand is recognised any time and in any medium. We present the familiar and thus engender trust.
All MEIKO ads are available as print files in PDF format and can be requested from MEIKO Offenburg. Text changes and adaptations can be incorporated into these PDF files on a country-specific basis.
All ads are designed by MEIKO Offenburg. Any third-party MEIKO ad design is subject to the supervision of the marketing management team in MEIKO Offenburg.
In the case of third-party design, MEIKO Offenburg provides all tools necessary for MEIKO design on CD/DVD/download and consults on issues of concept, development and architecture, and photography.
BRAND ADS

Brand ads (image ads) communicate MEIKO's corporate values.
Ad architecture:
A MEIKO logo with guiding principle
B Competency statement
C Brand visual
D Heading
E Brand text
F Product strip
G Web address
Formats:
- Double-page spread
- 1/1
- 2/3 portrait
Colours:
4c
INDUSTRY/SEGMENT/PRODUCT
Testimonials evidence the performance of MEIKO product areas, products and services in industry/segment or product ads.
Formats:
- Double-page spread
- 1/1
- 2/3 portrait
- 1/2 portrait
Colours:
4c
JOB ADS

MEIKO job ads communicate the attractiveness of MEIKO as a company at the brand level.
Ad architecture:
A MEIKO logo with guiding principle
B Key visual for brand
C Brand text
D Job description
E Product range
F Call to action with full address
Formats:
- 2 columns, portrait
- 3 columns, portrait
- 1/1
Colours:
4c















Use the MEIKO key visuals shown here from 1 to 15 for MEIKO job ads.
MEIKO key visuals communicate MEIKO's corporate values and are selected independently of the type or nature of the job ad.