BRAND AMBASSADOR GUIDELINES
WHAT DO WE HOPE TO ACHIEVE WITH YOUR HELP AS BRAND AMBASSADORS?
- increase reach
- impressions
- reactions/likes
- shares/retweets
- followers/fans
- links
- mentions of our MEIKO profile
- greater appeal to our target groups
WHICH TARGET GROUPS DO WE WANT TO REACH?
- general and specialist dealers
- end customers
- relevant staff (nurses/carers, bartenders, firefighters, dishwashers)
- decision-makers from hotels, hospitals, care homes, industry, marine, inflight, fire service, occupational health and safety, restaurants, bars, bakeries, butchers'...
- colleagues and employees
WHAT PROFILES DOES MEIKO HAVE ON SOCIAL MEDIA?
And that's exactly what you should be talking about and linking to in your posts, too!
HOW SHOULD YOU PRESENT YOURSELF? AND WHAT KIND OF PHRASING IS APPROPRIATE?
Dos
- correct grammar and spelling
- short and powerful sentences
- informative and appealing design
- direct and emotional style of communication
- Facebook: less formal style / LinkedIn: more formal style
- always write "MEIKO" in capital letters, apart from the #MEIKO hashtag
- always write names of products/product lines in exactly the way defined by the PM
Don'ts
- slang or dialect
- racist comments
- political opinions
- socially unacceptable or discriminatory statements
- criticism of other people or companies
- expletives/swear words
- confusing or ambiguous texts
Please remain neutral when responding to any negative or critical comments; try to continue the discussion in a private message and find a solution.
WHICH HASHTAGS CAN YOU USE?
MEIKO hashtags
#MEIKO #mymeiko #meikology #thecleansolution #clean #warewasher #desinfection #sustainable #dishwasher #reusable #environment #innovation #technology #smart
Suggested hashtags to reach a wider audience
#SundayFunDay #MotivationMonday #TipTuesday #TravelTuesday #TransformationTuesday #WellnessWednesday #WisdomWednesday #ThrowbackThursday / #TBT #ThankfulThursday #FridayFeeling #FeatureFriday #FridayFact
POINTS TO THINK ABOUT WHEN YOU'RE DESIGNING YOUR POSTS
Dos
- primarily use the ready-made templates from Canva
- be guided by what MEIKO Offenburg is posting
- images and videos don't have to be "perfect", but they should be authentic
- make sure you have good exposure and resolution in all your shots
- only use the MEIKO brand fonts and colours
Don'ts
- never post photographs, videos or other items that could damage the MEIKO brand
- never post images of areas to which our customers and competitors do not have access (e.g. production or product development)
- do not design your own logos, filters, fonts, colours, etc.
- never publish images of people without their consent
THE TOPICS TO FOCUS ON – AND THE TOPICS TO AVOID.
Dos
- communicate using your private profile on behalf of MEIKO
- offer insights into your daily work and cool experiences as a MEIKO employee
- trade fairs and events
- new products, features and added value
- target customers, partners and colleagues
- repost/share things that have already been posted about MEIKO
- posts by references, partners, customers and colleagues with their permission
- creative discussions and questions
- regular posts and quick responses to comments and direct messages
Don'ts
- create new profiles containing the name MEIKO
- use company data without permission (e.g. prices, technical details or the inner workings of products)
- use market data without approval
- write posts about employees or customers without their consent
- write about controversial topics
- post half-truths or write about topics you're not sure about
- deceptive or misleading posts
The managing directors of each region must accept responsibility for all social media content posted by dealers and brand ambassadors in their territory.
If you have any suggestions or ideas for posts, please send them to socialmedia@meiko.de.
And if you have any additional questions or are unsure whether a post is suitable, simply get in touch with the online marketing team in Offenburg and we'll be happy to help!